Real Estate Websites
- Interested in seeing more “Sold” signs with your real estate business?
- Take control of your own website.
The problem with the real estate industry is that agents get sold on websites from franchisors or affiliates. These include franchisors like Remax, Royal LePage and Century 21. Agents get all sorts of incredible benefits but unfortunately, the websites usually aren’t good at all.
As an Agent, you can still be associated with your real estate company and make your own WordPress website. This way, you have complete control over the design and functionality, and you can boost your sales by utilizing the best WordPress real estate plugins.
You can integrate MLS Listings on your own page, add CRM, mortgage calculators or any other plugin to add functionality to your website.
Methods of MLS Integration
IDX Framing, which is a non-organic MLS integration method, displays only the MLS listings on the given website through iFrame. This means there is no real data transfer from the MLS to the real estate website and all the listing information loads directly from the MLS provider. The disadvantage of this system is that it causes your website to rank low in the results on search engines (not recommended for medium or large websites).
IDX FTP Integration transfers the MLS Data to the real estate website database through FTP. This type of IDX Integration synchronizes the real estate website with the database of the MLS provider on any given time intervals (for example every 12 hours). In this scenario the website listing data loads directly from the website database and will cause the website to be seen more in the results of a Google search. The cost of integrating an MLS through IDX Technology is higher than RETS Integration because the difference between these 2 systems is comparable to the difference between MS-DOS and Windows. Recently most of the MLS Providers have moved to RETS, however some are still offering only IDX FTP Raw Data. This method is considered to be a weak Organic method because the data does not get synchronized and updated as often, so the search engines score a lower value compared to the RETS method.
RETS Integration is an Organic MLS Integration method which transfers the MLS Data to the real estate website database through RETS Technology (Real Estate Transaction Standard). This method is becoming popular among realtors because it standardizes the way IDX data is provided
(compared to IDX FTP) and results in a lower overall cost of deployment. The second advantage of the RETS is that it provides the MLS data on an hourly basis. This means that as soon as a MLS record is updated, it syncs immediately with the members’ websites.