Search Engine Optimization (SEO)
SEO stands for “Search Engine Optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results.
SEO is a constant process of building trust with a search engine. To keep up, you need a tool that helps you auditing your website and monitor its performance continuously.
Since everyone uses search engines to find goods, services, and solutions, your best bet to attract more traffic is to get on the front page of search results. You can do this with one (or both) of the following methods:
Search Engine Advertising (SEA). You can pay for ads shown in search results. This is a workable marketing strategy: you get guaranteed visibility, immediate and trackable results. However, to keep that visibility, you’ll have to keep paying. Also, users tend to tune out the ads and go for actual search results, which decreases the effectiveness of your investment.
Search Engine Optimization (SEO). You can optimize your website’s content, technology, and searchability, so that search engines rank it higher in organic (i.e. not paid for) search results. This approach gives you long-term visibility and more real estate on search results page (see the screenshot below), which does not require constant investment of money. Implementing SEO requires time and effort, and results might not be immediate or obvious, but these results are definitely more sustainable and cheaper than continuously having to pay for ads.
Search Engine Optimization (SEO) is a constant process of building trust with a search engine. To keep up, you need a tool that helps you auditing your website and monitor its performance continuously.
- On-Page SEO:
This is the first step on the SEO path and it is all about the website’s content, technology, and user experience.
The technological aspects of the website are also very important. A website must be protected with a valid SSL/TLS certificate, be optimized for viewing on smartphone screens, be fast, stable, and responsive. Otherwise, the search ranking of a website will be decreased.
Improving on-page SEO starts with a site audit to detect bad SEO practices.
- Off-Page SEO
Once your website’s on-page SEO is nice and dandy, it is time to think about off-page SEO – building links and engaging in social media marketing.
How many other websites and social media posts link back to the website has a big influence on the website’s search ranking. Furthermore, websites that link to other websites of similar topics are ranked higher.
However, just creating a bunch of pages or social media accounts and linking to a website will not work. Today’s search engines are too smart for those old tricks.
Speed is one of the many SEO metrics that help Google determine how to rank your website. The reason speed is so important is because it improves user experience on your site.
A better user experience requires a lot more than just speed. You also need to offer useful information, better user interface, and engaging content with text, images, and videos.
The goal should be to create a fast website that offers great user experience.
You can test your page speed using the following services: