A business website, regardless of industry, can have a massive impact on its success. If your business has gotten this far without a business website, you might be wondering: do I need a website for my business? The short answer is that there has never been a better or more important time to invest in a website for your business. In this day and age, some businesses still don’t realize that a majority of their customers will visit their business website before visiting or making a purchase. And with the COVID-19 pandemic it is more important than ever for companies to successfully reach their customers and prospects through their business website and online presence.
A business website offers a wide variety of benefits for small businesses, and most of these benefits increase in value exponentially year over year, just like the Internet itself. Having a strong online presence, particularly a business website, can be make or break for generating more revenue. Yes, the quality of your business website impacts results, but we will discuss the importance of high quality website in another blog.
Visual dZign has helped various companies create their digital presences. In some cases, companies were hesitant to get online because they feel they are not tech-savvy enough and don’t understand how to manage a business website but we offer a whole range of web design services starting from getting your domain to fully setting you up for your online presence. In other cases, companies were concerned about the price however you can start with a minimal investment and build your website up as your business grow.
Here are the biggest benefits your small business can receive from even a simple business website:
One of the main reasons you should have a website for your business is to increase your company’s credibility. Chances are there are several providers offering a similar service to yours. One way you can stand out is by having a business website that looks good and clearly communicates quality information to your consumers.
Beyond that, having your own business website lets you create a branded email address which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now.
Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent and what you stand for, you increase the chances of your customers buying from you.
This is also something that can set you apart from your competitors. Without a business website, it can be incredibly challenging to do this because people can’t easily find quality and reliable information on your business.
Perhaps one of the most intriguing reasons to have a website for your business is because it can increase your chances of getting leads.
Once people find you online, become interested in your product or service and want to know more, they’ll know how to contact you thanks to the information on your business website, which gives you the opportunity to increase your sales. Even though business websites have a cost, when used correctly, they have a positive ROI.
Once you’re online and have an SEO-optimized website, you have a chance of showing up in Google search results. This means that when people are searching for a product or service, there is a chance your business website will show up in the results. This gives you the opportunity to drastically increase your customer base.
Saving You Time + Customer Service
Many businesses get calls from prospects or existing customers asking simple questions about location and hours of operation. If you miss a call, the customer is left unhappy. Calls can also distract your staff from focusing on the most important parts of your business. A business website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience.
Updates And Announcements
Since your business website is on 24/7, it’s easy to post updates and announcements to your customers. It’s a way to keep them up to date on everything that you’re doing. When something is particularly relevant to them, it increases the chance of you being able to upsell them.
If you plan on leveraging digital marketing to increase your leads and grow your business, you’ll likely want to drive traffic to your business website or landing page. To do this effectively, leverage historic traffic that has been going to your website so you can target the most qualified customers and get the best ROI on your ad spend. This is something that can’t be set up retroactively, so it is best to get your business website running early even if you’re not planning on running ads at the moment.
Websites have become essential to business today. I strongly recommend creating one if you haven’t done so already. You can improve it over time, but the key is to start.